Wednesday, December 11, 2013

Old Sign

Last week while driving along High Street, Armadale, I noticed a little bit of an old sign showing as a building was being demolished. I couldn't work out what it was as I drove past. This week it has been revealed and I have taken a photo of it and of course I have already loaded it to Our Fading Past. The sign is about to be covered over by a new building and won't be seen again for decades, if not a hundred years. While Bournville Cocoa is something people my age are aware of, in a few decades, no one will know. The address is 1152 High Street, Armadale.

The OFP site is not functioning properly at the moment but Tony has promised to fix it up, haven't you Tony? but you can see the signs on Google Maps here. There are three pages of old Melbourne signs to look through. Some are absolutely wonderful and the contributors generous.

This is my latest addition, as mentioned above. It is almost unimaginable in the trendy High Street, but then it is not far from a grocer, Thomas Dux, kind of the equivalent of Waitrose in the UK.




20 comments:

  1. How well I remember Bournville Cocoa. It was a kitchen staple.
    And I am always a bit sad to see the old signs disappear.
    Thanks for the reminder.

    ReplyDelete
    Replies
    1. EC, at least there is now a photographic record of what was there.

      Delete
  2. I must be getting old... I get very nostalgic when I see posters and ads for products long gone. So long gone that the children don't even know what we are talking about eg carbon paper.

    ReplyDelete
    Replies
    1. Hels, that is why I think it is important to get these old signs on the record. I have two sheets of foolscap in the filing cabinet. They are stapled together at the bottom and sides but the top is open. Within the pocket are a few sheets of carbon paper. You never know? Just because I haven't needed to use it for two and half decades....

      Delete
  3. Thank you for preserving this image, Andrew.
    As you rightly say it'll be umpteen years before it's eyeballed again and then it'll probably not even be legible.

    ReplyDelete
    Replies
    1. Jayne, while it depends on the quality of the paint, they tend to be well preserved when another building abuts them.

      Delete
  4. Bourneville Cocoa, cooked in milk with loads of sugar until hot and creamy, and sipped by many a child back in the 50s. Yum.

    ReplyDelete
    Replies
    1. River, I assume the brand has disappeared now? You would be the one who knows the best. I was a Milo boy.

      Delete
    2. Cadbury Bourneville Cocoa is still around, not in a round purple tin anymore, it is now in an orange rectangular cardboard box. Usually on the shelf near other cooking/baking items, like cooking chocolate, choc melts, etc. For baking now I prefer Nestle Baking Cocoa.

      Delete
    3. Thanks River. Facts to the post.

      Delete
  5. Aw, the bottom half of the sign won't ever be seen again because it's been destroyed. I was there last Saturday and this is all that's left:

    http://simpleglee.blogspot.com.au/2013/12/sign-excitement-toy-store-fun-crunchy.html

    I was excited to see that, but now I'm sad I didn't see the full thing. :(

    Cadbury still sells Bournville Cocoa, doesn't it?

    ReplyDelete
    Replies
    1. No no Jayne. I took the photo this week. It is a further revelation. I did see your post but also saw the sign myself. I've no idea about Bournville Cocoa.

      Delete
    2. Yes, I've since realised. I'm so relieved! I'll have to go back this weekend to get a photo of the whole thing. they better not have actually destroyed it now!

      Delete
    3. Jayne, it was still there last Friday, but I've not been along High Street this week. Just read your new post about it.

      Delete
  6. It is sad to see these old signs destroyed. I hope someone is keeping an a record of them in a Library or museum.

    ReplyDelete
    Replies
    1. Diane, while it is not perfect and liable to internet vagaries, Melbourne's Old Signs is a good record.

      Delete
  7. They should resurrect old signs. The Dandy Pig sign is lit up again which is awesome.

    ReplyDelete
    Replies
    1. Fen, yeah I heard that somewhere not long ago. Great. How excited were we kids whenever we saw the sign.

      Delete
  8. If you'd like to know a little more about the company that painted the Cadbury sign (Lewis & Skinner), there's an online archive here with 10,000 of their documents I found in 2012: www.lewisandskinner.com

    ReplyDelete
    Replies
    1. Brilliant Stef, thanks. Can't seem to find it but it is a great resource.

      Delete